The great industry get-together in the Olympic Park

Cycling combines lifestyle, freedom and fitness. The electric motor adds the component of ease. We were one of the first organisers to pick up on this trend, developing a platform that optimally brings brands, people, products and media together.

Bicycles are part of Munich’s cityscape like the Isar and Monopteros. That makes the Coubertinplatz the perfect location for the Munich E BIKE DAYS.

In the course of the three-day event, visitors get to enjoy lots of entertainment and have the opportunity to test-drive numerous bikes. The Olympiaberg is the ideal setting to put the bike’s climbing characteristics to the test. 150 brands provide the test products, and admission is free. A broad range from the mountain bike to the city cruiser ensures that everyone finds their dream bike.

We first organised the event in 2016. Since then we have handled the conceptual design, strategic orientation and annual further development as well as all planning steps including implementation and evaluation ourselves every year. About 70,000 visitors come to the 20,000 m2 Expo Area during the three-day event. The event objective is to create opportunities for testing, provide information about sustainable mobility, and motivate people to ride bikes. It has been working fabulously so far.